Before heading over to New York, I was fortunate enough to record a discussion with my friend and mentor Des Walsh about his new social media course – Get the Edge.
As a social media strategist and LinkedIn expert, I always find it incredibly thought-provoking chatting to Des, and was delighted that he was able to join me to explain a little bit more about this course aimed at professional services, and the current wider influences in human communication and social media that influenced in.
What we planned as a 10-minute chat turned into a half-hour discussion (in three parts below), during which Des and I cover a range of topics, including:
- The lost tribes of social media
- Social business
- Email vs social media
- Fear, business and the loss of control in the social space
- Social policies and parameters
- Agencies and social media departments
- Language and social media
-Reputation vs popularity
Thanks to Des for taking the time to share his thoughts and experience. I hope you find the discussion of interest, and look forward to seeing Get the Edge launch this month.
In the meantime, you can swing by Des’ blog to enjoy some of his great content covering not only LinkedIn, but social media and communication for business.
Get the Edge (Part 1) - apologies for the audio-visual sync issue
Get the Edge (Part 2)
Get the Edge (Part 3)